Want some cool ideas? Check back here
regularly for some new thoughts...
Another cool idea: Form a company
based on your hobby...example an organization company. Charge $250 an
hour organizing other people's stuff. Join the Chamber of Commerce in
your local area and get a good advertising agent to help you spot the best
advertising opportunities. It doesn't have to cost a forture. Here
in the middle of the USA you can get a bus bench for $43 a month, yellow page
ads for $40 a month, and even a billboard for less than $200 a month! Be
creative and let your light shine. Take all forms of payment, including
mastercard and visa. Nowadays, you can actually accept credit card
payments on your cell phone! See your bank for details on these cool new
merchant accounts!!
IDEA
A computer offsite backup company. This
particular venture in today's world would be very easy, and very lucrative if
you approached it right. There are many backup software writers begging for
your money, so the selection is pretty vast. The easiest way to get into this
venture is to obviously know a bit about computing and backups, but if you
don't , you can hire the skills easily enough.
The way to really make a splash using this
type of business plan is to get it started on your own and be persistent.
First, you need to be set up and running with the software and confident in
your own ability to use it. There are variables here such as the purchase of
a nice server if you are to maintain it in-house, which is only suggested if
you are technically inclined or irretrievably stupid. The option also exists
to purchase your capacity from a vendor such as Qwest or Cox. In my opinion,
that's the way to go because of space and bandwidth issues, not to mention
setup costs. Another big advantage to a big vendor such as this is that you
will have an ally when it comes to technical issues. Your software vendor
will also be a big ally in your business venture.
At that point, it's time to turn on your
marketing and financial genius. Don't have any of that? Well, that's what I
am here for.
Marketing! Computer people sometimes aren't
very good at marketing because it means interacting with people. So, if you
are a computer person, hire a marketing person. If you are an all-around
entrepreneur, you can handle this. The easiest and most cost effective way to
get your business off the ground is to of course sell your service to other
businesses. Backups are a big deal, and businesses invest billions of dollars
every year to keep their data safe. The target demo for this type of business
would be the smaller businesses in your area who need your services because
they are not yet sophisticated enough to have a good backup plan in place.
Make no mistake here: EVERY small business
that does not have an offsite backup plan needs you. Unfortunately your
biggest enemy here is the status quo, meaning that businesses do not yet know
they need you and they are happy trucking along by themselves. The easiest
and best way to get to these people is to call them and schedule an
appointment to talk to them about their backup plans. Cold calling is very
unnerving at first, but after about 100 calls or so it becomes easier. Have a
script hammered out before you start calling so that you have an idea of what
you are going to say, and then say it! Ask for the appointment, thank them,
and go to the appointment and ask for the sale.
In order to get your target number of sales,
you will have to have a target number of calls that will generate a target
number of appointments, a percentage of which you will close as sales. The
math you could figure out as you go, or buy a book that an expert has written
on cold calling and appointment techniques. The more you do it, the better
you will be. Isn't it funny that everything turns into a sales job?
Financial genius: HERE is where this business
gets fun, and where I try and take a lot of my ideas because it is the future:
Monthly Electronic Funds Transfers. When you work out a price list for your
services, they should all be based on a monthly fee. You will create a
contract that gives you permission to draft an account monthly for a certain
fee for a certain service level that you provide. The BEAUTY in this plan is
the residual effect of a monthly draft.
Let's say that the first month you close 15
sales at a draft amount of $24.95 for your service. That means that first
month your income is $374.25. That's not much, but you are just getting
started! The next month, say you close 25 sales at a draft amount of $24.95.
The second month your total draft is now $998.00 (you now have 40 people on
your plan). Remember those 15 people that you closed the first month? Guess
what? You get to bill them every month. It sounds pretty basic, but you see
here how closing sales every month could build to an amazing monthly income in
a very short time. It's a great concept. So, now the third month, you close
another 50 because you are getting GREAT at your pitch. Now, your draft
(monthly income) is $2245.50.
Now let's say that you want to go national with
this idea, but of course you can't do it all yourself! That's where your fun
and wealth really really begins. Why not give others your opportunity?
People that you choose would work for you as sole proprietors or employees
(whichever your lawyer and accountant says is best), and they will get a cut
of all of the draft proceeds of their clients that they closed. The best part
of this plan is that you get a cut of their income also! Charging your people
a flat fee of $10 for each of their monthly drafts as a support and internet
fee or whatever still affords them an income but makes your income grow
exponentially! And, remember, you are paying for the server costs and
upgrades, even if you are outsourcing, so take that into consideration here.
Your people will take a bit longer to get to a nice residual base, but the
promise of the great income is theirs also because the income happens month
after month.
Monthly billings via ACH or Credit cards are
referred to in the world as EFT's, or electronic money transfers. These
require a bit of setup and explanation, but once they are in place they are
very simple to do.
The best way to learn about EFT is to talk to
a business banker. They can help you set up both major types of Electronic
Payments; checking/savings and credit cards. In today's world of Mastercard/Visa
ATM cards, you could do away with ACH altogether. Opening a business
account and getting signed up as a merchant with Mastercard/Visa to accept
those payments could give you enough of an edge without the hassle of ACH.
The difference between ACH and Credit Card
payments: ACH payments are automatic bank transfers from the client's bank
to your bank. These transfers have to go through the 'FED' before they
reach you. Normally banks will deposit the ACH monies into your account up
front. Then, if it is determined that a client doesn't have the funds to
pay you, your bank will take that money back out of your account. This is a
real headache for anyone who keeps close track of their cashflow. Also,
when setting up multiple ACH transactions, if one is incorrect, you may not
submit it again until it's corrected for fear of the bank taking away your
ACH priveledges.
With Credit cards, if an account is
incorrect, all it does is bounce back 'declined'. There is no further
action by the bank or anyone beyond that point. With credit cards, only
what has authorized will be deposited in your account, and you know
instantly who is approved and who is declined, unlike the ACH transfers,
which can take up to 10 days at some banks. Credit cards are very
straightforward, and nowadays, everyone that you do business with will
prefer to pay this way. Setting up a merchant accounts to accept credit
cards is streamlined with one more step, and that's an online gateway to
your credit card processor. Ask your banker what they have available. What
an online gateway allows you to do is accept credit card monies from
anywhere you can get an internet connection. Think of how easy this makes
doing business! Another advantage is the ease of setup of a billing
database, that tracks all of your clients' billing info and submits it to
the processor as one file, saving you the hassle of having to enter each
card number into the terminal every month. With the new security
regulations regarding online use of personal information, all processors and
gateways are generally very safe.